September 5, 2023

Santa's Gift Shop Week One

Santa's Gift Shop Week One


SKU: sgs1 Category:



Please join us for the 36th annual Sights & Sounds of Christmas! The dates for our two weekends for 2023 are Nov 30 - Dec 2, 2023 | Dec 8-10, 2023.  Traditionally, Sights and Sounds of Christmas marks the official opening of the Christmas Season here in San Marcos.  We are proud of our Christmas wonderland and hope that you will spend this special time with us in 2023. The Sights and Sounds of Christmas event has consistently been voted the Best Event in Hays County and we expect upwards of 60,000 people to partake in the festivities on the beautiful banks of the historic San Marcos River.  Again this year, activities will include holiday performances, Santas Lounge, Santas Gift Shop Booths, carnival rides, many different food vendors, childrens activities and, of course,  thousands of spectacular lights.

Event hours are from 5:00 p.m. until 11:00 p.m. Thursday through Saturday evenings. There will be a gate fee for the event for six days. As a vendor, you will be given two vendor passes that you will have to wear for all nights of the event that you are registered.  You may share these passes with others who staff your booth(s). You will receive these in your packet when you check in. At the end of your registered weekend(s), you will be required to return the passes. If you need more than two passes, these must be purchased by you.

  • The Santas Gift Shop venue is located across the San Marcos River from the main stage, between the huge lighted Christmas tree and the Carnival.  
  • Booths will be 10x10in dimension. 
  • EARLY BIRD REGISTRATION for a booth is $350.00 per each booth space reserved. Any payments received November 12, 2023 or later, the price will be $400.00. Payments will be made through PayPal when you complete the application. If you want to pay by Money order or BUSINESS check, you will have to complete a paper application (you can request from me). IF YOU CHOOSE TO DO 2 WEEKENDS (ALL SIX DAYS), WE WILL GIVE YOU ½ OFF THE 2ND WEEKEND MAKING IT ONLY $525 total.
  • You will make your payment on the website and choose your spot there as well. Please understand that if your items are not accepted, you will need to be refunded and your spot will be back open to the public.
  • Your online chosen booth space is not always guaranteed. If you pick a booth and we need to move you for some reason, we reserve the right to do so.
  • You may sell all arts and crafts items in this area, but items will be strictly juried.  
  • We will not allow any health and beauty direct sales. 
  • You must submit your booth fee and the photos of your merchandise NO later than November 12.
  • If you are selected as a vendor, only those items approved by the selection committee may be sold.  You must list all of your merchandise categories in detail on the attached application.  If you do not adhere to this requirement you will be asked to leave, and your booth fee will not be returned.  
  • It is important that you provide me with good contact information so that I can keep you all informed. I do most of my communication through email, so if you prefer a different form, please specify.
  • Please read, complete and return the attached vendor agreement.

For additional information, please contact Raquel Doria at 

We look forward to seeing you this year!




    • Booths are reserved for the entire event only.  No specific day reservations are accepted.   
    • Booths must be staffed each night for the entire evening.  Booths must be occupied only by the authorized vendor.  Booths may not be sold to another vendor.  A booth space may be shared by two vendors only if both are approved by the selection committee.
  • Booths must be set up and staffed 30 minutes before the event opens each night and you will not be permitted access after that time.  Vehicles will not be allowed on anything other than the paved parking area adjacent to Peppermint Plaza.   Driving/parking on any grassy/pervious area near the Santas Gift Shop is strictly prohibited, and the Board reserves the right to bar you from the event if you are found driving or parking in the field area or if you disregard direction to remove your vehicle.  
  • Set up time is between 9 a.m. and 4:00 p.m. on each Thursday ONLY.  No vendors will be allowed in the event area before the stated move-in times.  If you have not occupied your booth space by 4:00 p.m. on either Thursday, the Board reserves the right to rent the booth to another vendor and you will forfeit ALL money for the reservation of the booth.  You can access the area after 3 PM on Thursday, Friday and Saturday. 
    • Vendors vehicles may be parked in the event area for loading and unloading only. You must move your vehicle as soon as you have unloaded in order to provide access for other vendors.  All vehicles must be out of the event entrance parking lot area no later than 4:00 p.m. 
    • You are permitted to decorate your booths, however blinking and/or rotating lights are not permitted.  You may use only tape, cable ties, or florist gum on the tent, tent poles, or walls and this must be removed at the end of the event Saturday evening.  You must provide your own display/table/chairs.  We will NOT ALLOW any pop-up tents with the tops on them, as these block the lights to other booths. You can have the frame to your pop up tent up (to hang your items) as long as it stays in your 10x10 space.
    • Individual sound systems are prohibited. We will have Christmas Music playing in the tents.
    • Devices for personal heating are prohibited due to electrical restrictions.  Vendors using space heaters or similar devices will be asked only once to disconnect them, after that you will be asked to leave.  No exceptions.  Electrical devices needed for your booth area such as an iron, microwave etc. will need prior approval from the event electrician.  All applications must include the type of appliance requested with the amps and watts required for each.   
  • Smoking, Glass, Alcohol and Styrofoam in city parks is against City Ordinance and will NOT be tolerated. Please familiarize yourself with ALL park rules and abide by them.
    • Selling of merchandise is restricted to the vendors booth area only.  You may not solicit your merchandise in any other area of the park.
    • Selling of raffle tickets and the distribution of literature not related to your merchandise is strictly prohibited.
    • Security is available, however the Sights and Sounds Board does not accept responsibility for lost or stolen items and we encourage all vendors NOT to leave personal valuables in their booths overnight.
    • We provide a shuttle for all vendors, so there will be no handicapped accommodations right next to the tent.   
    • PayPal is our preferred form of payment. If you choose to do a MONEY ORDER or BUSINESS CHECK, you will need to complete a paper application, which you will get from me in person/over e-mail.  No credit cards or personal checks will be accepted. 
    • The individual vendor is responsible for the collection and submission of all appropriate sales tax.
    • Remove trash from your booth each evening and after the event.  Dumpsters are provided.  Failure to leave your booth space litter free may result in the loss of booth privileges for the next year.
  • In the event of a cancellation (rain-out or otherwise), Sights and Sounds is not liable for any loss and/or damage to your products/materials. Also, you will be asked to remove your belongings in a timely manner. No refunds will be issued for the event. 

The Sights and Sounds of Christmas Board will provide the following:

  • A 10x 10booth space(s) as reserved by the vendor.
  • Publicity for the event.
  • Security for all six days of the event (including overnight).
  • One duplex electric plug per booth; 110 V only and overhead lighting.
  • Trash and recycling dumpster for vendor use.
  • Sign with the vendor business name for booth space.


In consideration for the permission granted for the use of property and facilities of the City of San Marcos, the Sights & Sounds of Christmas Board of Directors, committee members and volunteers, the identified individual vendors and/or vendor organizations agree to hold harmless the City of San Marcos, officers of the Board, agents, sponsors, and employees of Sights & Sounds of Christmas from any loss from theft, damage by fire, water, accident any other acts of God or any other causes.  It is expressly understood and agreed that the listed organization(s) or individual(s) will hold the officers of the Board, agents, sponsors and employees of Sights & Sounds of Christmas harmless from any liability, suit, destruction, injury, or claims caused by them.  Sights & Sounds of Christmas Board of Directors and committee members are volunteers.

Refund Policy

Refunds will be made on vendor cancellations if requests are received no later than November 13, 2023. 

Booths may not be re-sold to another vendor.

Additional information


S1, S2, S3, S4, S5, S6, S7, S8, S9, S10, S11, S12, S13, S14, S15, S16, S17, S18, S19, S20

Copyright © Sights and Sounds of Christmas Foundation
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram